Press release —
Mapping the New Geography of Wealth
A report by Zoe Dare Hall explores how changing global wealth priorities are reshaping luxury living, with the Costa del Sol emerging as a destination for a more discreet, service-led way of life.
Wealth is becoming increasingly mobile. Today’s high-net-worth individuals are looking beyond traditional global capitals, choosing places that offer a stronger balance between lifestyle, security, connectivity and long-term quality of life.
A new generation of buyers is also redefining what luxury means. Privacy, ease, wellness and flexibility are taking precedence over more visible expressions of wealth, with greater value placed on thoughtful design, seamless service and experiences that simplify everyday life.
Against this backdrop, branded residences are taking on a new relevance. The report explores how the combination of private ownership, hospitality-level service and professional management is responding to the priorities of an increasingly international and discerning buyer.
The Costa del Sol sits at the centre of this shift. Taking The St. Regis Residences, Casares, Costa del Sol as a case study, Zoe Dare Hall explores how architecture, privacy and the signature service culture of St. Regis come together within Finca Cortesin to reflect a quieter, more considered approach to contemporary luxury living. Featuring insights and quotes from project developer Caledonian’s Enrique Lopez Granados and Jaidev Menezes, the regional vice president EMEA at Marriott International, the report offers a perspective on the evolving expectations of luxury buyers and the growing appeal of branded residences.